UNTOLD JAPAN
A luxury travel company offering fully customized journeys for affluent international visitors to Japan. With a multinational team from over 12 countries, we deliver truly one-of-a-kind, awe-inspiring experiences. Guided by the philosophy of “Sense The Wonder,” we introduce the world to the hidden beauty and untold stories of Japan.
Strengths of UNTOLD JAPAN
The Fusion of Personalization and Expertise
Through thoughtful pre-trip consultations, we design fully tailor-made itineraries aligned with each guest’s interests and budget. Expert guides in history, cuisine, art, and more accompany the journey, offering deep cultural insight and meaningful dialogue beyond surface-level tourism.
Private Access to Extraordinary Places
From cultural institutions and renowned restaurants to sumo stables, artisan workshops, and hidden temples, we grant exclusive access to places rarely open to the public. These rare encounters foster a deeper connection to Japan’s essence and deliver truly one-of-a-kind experiences.
Your Dedicated Travel Concierge
From accommodations and transport to curated experiences, every element of your journey is seamlessly arranged. Throughout your stay, a dedicated concierge offers attentive support, handling unexpected changes or concerns—so you can travel with peace of mind and focus on the extraordinary.
Awards & Media
・Luxury Lifestyle Awards 2024 Awarded “Best Luxury Tour Operator in Tokyo”
・Selected for the “LLA Hospitality Winners Guide 2024”
・Featured in Tokyo Weekender 2025 with the article “Journeys that Unveil Japan’s Untold Wonders”.
Sustainability & Local Co-Creation
Through our Untold Japan Studio, which spotlights local artisans and cultural stewards, we prioritize cultural co-creation and contribute directly to regional economies through our tours. By incorporating workshops and experiences focused on traditional crafts and environmental preservation, we promote a sustainable model of tourism—one rooted in harmony and respect for the communities we visit.
